7 Marketing Ideas For An Information Product

If you are getting started in marketing, and you want to promote an information product, there are many different tactics you can use. In many cases, providing information related to the product for free can help to generate an interest in the product, and there are numerous ways to go about doing just that, especially online. However, depending on your product, it may even make sense to use some of the more traditional, offline methods. Below you will find 7 marketing ideas you can use.

1. Article Marketing

One of the true staples of online marketing is article marketing. This is where you write informative articles related to the topic of the product you are promoting and distribute them online. You submit these articles to directories, where they can be picked up by other sites and distributed around the web. Along with each article, you would include your promotional link.

2. Video Marketing

This is very similar to article marketing, but instead of writing articles you create informative videos. These videos are then uploaded to video sharing sites where people can see them, and where webmasters can embed the video in other pages, helping to distribute your information around the web. With this technique, you’ll want to have a promotional link at the video sharing site, and you’ll want to promote your link within the video so anyone watching on another site will still see your link.

3. Online Radio / Podcast

Similar again to the two techniques above, here you are creating an audio presentation that provides information related to the product you are promoting. You can either broadcast it as a radio type show, allowing live participation with the recording available after, or you can simply record your presentation and make it available through podcast directories. Either way, you’ll want to have promotional links at the site and mention the link during your presentation in case someone is listening at another site.

4. Forum Marketing

In this technique, you are not writing articles, creating videos, or recording audio. Instead, what you are doing is participating in a forum where people are discussing topics related to the product you are promoting. Participate by asking and/or answering questions as well as engaging in discussions at the site. Your promotional link should be in your signature, and you shouldn’t mention it directly. In other words, don’t do anything overtly promotional or you may be banned as a spammer.

5. Create an E-zine / Newsletter

This is a technique that can be done either online or offline. What you would do is create an e-zine or newsletter type of publication which you can distribute either through email or regular mail, providing information related to your product. You will, of course, include your promotional links in the publication.

6. Post Fliers

With that, we move into offline techniques. Depending on your budget and the type of product, these can be very effective. For this, what you do is print an informational flier that describes the benefits of your product, and then tells how to get more information or how to purchase the product. Having a link printed on strips that can be torn off can work well for this.

7. Promotional Items

Another offline technique is to create and distribute promotional items. Things such as pens or notepads work well for promoting online products because they tend to get passed around and left in places where many people will see them beyond the person who originally received the product. Print your promotional link and a very brief description on the item, then give them out to anyone and everyone.

Personal Productivity Tips – A Super-Optimized Personal Productivity System

In a digital world, productivity is our number one priority. With today’s internet professionals no longer being plagued by inefficient hourly work and set office hours, the burden of working hard is now entirely on us.

As such, we’re presented with two opportunities.

The first is to work at the slow and steady office pace and see our net pay massively decrease. The second is to work at the maximum possible speed, use selective productivity tricks and work-style changes, and earn an income that’s proportionally greater than it ever was before.

The only way to achieve this ideal work goal is to invest some time in a personal productivity system.

Your system doesn’t have to be ultra-optimized or scientifically backed, it just has to be something that works well for you.

Whether that means shaving a couple of hours off your daily work period and making up for it with an increase in work intensity or spending more time each day on learning and research doesn’t matter.

What matters is that you see some big benefits from it. Craft your personal productivity system around your goals, not around the desired results of other people. If you want to devote some time each day to reading, shape your work around times that allow you to read when you want to.

It’s important to remember that productivity isn’t about minimizing the time that you spend on your work. Great productivity is about creating a work system that allows you to live the life that you want. That’s what a personal productivity system is all about.

Create your system to work around what you love doing, maximize the output of what’s most important to you, and allow you to balance your workload and your lifestyle to the degree that you need.

Don’t ever think that you need a personal productivity system built for someone else. Just build it for yourself.

Best Life Coach for Personal Productivity

How is your personal productivity? Are you satisfied with what you are accomplishing? Do you wish you could do more? Is doing more possible? Those are some of the questions a coach would ask. We use the phrase best life coach in the title to accentuate the concept of living one’s best life.

When people are happy with how productive they are on a daily basis, they have a sense of satisfaction at the end of every day. They may suffer setbacks. But they realize that setbacks are inevitable.

If they are constantly ending the day with a feeling of disappointment, something is wrong. They might have set goals that are too high, impossible to achieve on a daily basis. Often though, the problem is that they failed to set any short-term goals at all.

Setting realistic goals is important, but not as important as defining personal productivity goals in the first place. If you have yet to define your goals, take some time to sit down and put them on paper.

In a quiet, unstressed setting, think about where you want to be in 10 years. Then move backwards in time. Think of it as if you were planning a car trip. What are the paths you will take to reach your ten-year goal?

A business coach would tell a company owner to do the same thing. 10 years is not the longest period of time that can be chosen. It is just an arbitrary number.

An individual might want to think in terms of retirement. “I want to be able to retire in 20 years with ample income from my investments to support me for the rest of my life.” That’s an example of an individual long-term goal.

Companies have different goals. There are profits to be made. Sales goals need to be defined. Plans for expanding may be a consideration.

There are many different things to consider. A business coach might talk to owners about their own personal productivity. The owners may want their employees to be more productive. While we often talk about looking at the big picture, it is important to look at the smaller parts. Those smaller parts combine to make up the big picture.

A business coach is helpful because of the unbiased viewpoint. A person inside of an organization has preconceived notions. He or she might think that it is the person down the hall who needs to be more productive.

An unbiased person can look at the scene and see something completely different. Think your personal productivity is good? Ask someone else to take a look.